Earlier this month, Sarah Silverman tweeted about a new website called Make Tweets Great Again that had sprung up to give money to the ACLU every time President Donald Trump dropped a tweet bomb from his personal account.
HA! This is great- every time the Orange one tweets a donation goes to the @ACLUhttps://t.co/kP2UMP4Imv
Sarah Silverman (@SarahKSilverman) March 7, 2017
The project is a prime example of a newfound apptivism from coders and developers across the Web, and the til-now-anonymous developers of the site hope that other programmers will get in on the act.
The site is the work of HappyFunCorpdeveloper Aaron Brocken, a product architect at the Brooklyn-basedapp development shop.
While other sites and services are providingtools to communicate with voters and Congressional representatives, or engage directly with the White House, Brocken felt that he had another, equally powerful tool at his disposal his coding skills.
In the wake of the election, Brocken, who grew up gay in the Midwest, felt exposed to a level of antagonism he hadnt experienced since he made his way to New York.
Living in New York City and working in tech, you feel pretty insulated [from hatred]. This is the first time in my life that I didnt feel insulated.
That exposure left Brocken somewhat powerless, he said, so he turned to what he knew best. It was as much an action item for me as calling a senator, he said. All I can do is code and build shit.
And thats how Make Tweets Great Again was born.
Brocken went to company co-founder Ben Schippers and asked if Schippers would fund the project. Initially reluctant to get involved in politics, Schippers said he quickly changed his mind after the president signed the executive order for what has become known as the first Muslim Ban.
Its hard to be a business owner and get involved in politics, said Schippers. For a while, Schippers said he was concerned about the way potential and current customers may react to the role the company was playing.
A lot of people in New York and San Francisco they arent really speaking out, said Schippers. Aaron pitched the idea to me and I thought this was a positive way to engage.
The Make Tweets Great Again premise is simple. Users pledge to donate a certain amount of money every time Donald Trump tweets from his personal account. Its a passive way to be involved, but its one that can engage people across the political spectrum by supporting one of the most active civil rights organizations in the country.
Already theyve been overwhelmed by the feedback on Twitter, and Brocken hopes it inspires other developers to work on similar projects.
Theres definitely ways to upset the status quo and have a bunch of projects jumping up, he said.
At the same time, both Schippers and Brocken wanted this to be a project that everyone could get behind.
Aaron and I spent a lot of time to make sure that this is not a negative thing, said the HappyFunCorp co-founder.
If its successful, the company said it would look to expand the project so that would-be donors could pick their organization and their Twitter target. The idea is to make it easier for people to engage with organizations they care about in a way that could, ostensibly, influence behavior.
And theyre opening up the platform to other developers, as well.
Even if people dont donate, as long as it inspires someone to take some action, its worth it, said Brocken.
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The post With a service that donates to the ACLU when Trump tweets, Make Tweets Great Again is a prime example of apps as activism appeared first on MavWrek Marketing by Jason
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