Another Brexit bump: Microsoft has increased the cost of its Surface Book laptops for UK consumers.
The company had already made changes to certain of itsenterprise products following the impact of the UKs June referendum vote to leave the European Union on pound sterling. But the precipitous fall in the value of the UKs currency has now movedMicrosoftto rework some of its consumer price-tags too.
A tipster called Nic pointed us to theSurface Book price rises, noting the laptops have increased by 150 across the board with the base model now costing 1449 vs the prior price-tagof 1,299. So a rise of 11.5 per cent, in thatinstance.
A spokeswomen for Microsoft confirmed it has raised some consumer prices, telling TechCrunch: In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics.
She added that the price changes which cameinto effect today only affect products and services purchased by individuals, or organisations without volume licensing contracts.
For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them, she added.
Happily for ourtipster hebought hischosen Surface Book the i5, 256GB model earlier in the week, before the price rises took effect.
I was considering waiting for the new i7 with performance base thats due soon, decided it probably wasnt worth it, he said, adding: Glad I went for it when I did! Definitely wouldnt have bought it at the prices now (even with discount) especially as a new version is probably due sometime this year.
Microsoft is by no means the only electronics maker inflating consumer pricesin the wake of the Brexit vote. Yesterday audio kit makerSonos bumped up its prices by up to 25 per cent, whileApple raised Mac prices by up to 25 per cent in October. Italso increased the price of iOS apps by the same percentage in January.
Expect plenty more such Brexit price bumps coming down the pipe.
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The post Brexit bumps up the UK price of Microsofts Surface Book appeared first on MavWrek Marketing by Jason
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