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(CNN)No car manufacturer has a longer history of making internal combustion-powered cars than Mercedes-Benz.
“First of all, for me, as a designer, the proportion is the essential thing of Mercedes,” he says.
It’s true for all types of vehicles, of course. Most car brands have a formula for how the roofline, hood, door-sides and trunk should all play off one another to form a unique shape that communicates, even on a foggy day, who made that car.
Electric cars won’t change that, Lesnik insists.
“We really concentrate on the pure shape, on sensuality in the shape. Sculpture will become much more important.”
Even in an electric world, the past will shape the future.
“Sure, you can do whatever you want but in the end it has to be Mercedes.”
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The post Designing the future: Why electric vehicles are changing the way we make cars appeared first on MavWrek Marketing by Jason
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