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(CNN)“There is the sense for some that it’s rather like having a horse and cart when you could have a Ferrari,” says Chris Black, punching a few more numbers into one of his jukeboxes.
“But unlike a boring box in the corner of a room, one of these just draws people in. They want to have their picture taken with it. It’s a happy-go-lucky product.”
“We wanted to sell in Russia, for example, but they’ve been so cut off from American culture for so long that they looked at it and it was like, ‘What is this? What does it do?'” Black laughs.
And, most surprising of all, America, the jukebox’s spiritual home, has not been receptive.
“I think it’s because Americans lived through America of the 1950s, so everything that we consider to be appealing about that time and place just seems part of the past to them,” he says.
But perhaps Sound Leisure can win them ’round with a song yet.
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The post Blast from the past: Why collectors are investing in retro jukeboxes appeared first on MavWrek Marketing by Jason
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